GREAT DANE 125TH TRAILER

Project Overview

Great Dane's been building trailers since 1900, and for their 125th anniversary, they brought SCADpro in to turn that legacy into something people could actually step inside. Not a plaque, not a brochure, but a real, restored 1953 trailer converted into a mobile brand experience.

I worked on the interior layout and spatial storytelling for the space, figuring out how a visitor moves through 125 years of company history in the space of a single trailer, and collaborating daily with the rest of the SCADpro team to keep the 2D and 3D assets consistent with Great Dane's brand guidelines throughout.

The Idea

The trailer itself became the storytelling device. Instead of a static timeline on a wall, the space was designed to walk visitors physically through Great Dane's history. From its earliest years through decades of expansion, using the layout itself to pace the story, section by section, down the length of the trailer.

The Making Of

A huge part of the challenge was spatial, this wasn't screen space, it was a real, fixed physical footprint that had to hold decades of brand history, archival photography, milestones, and interactive elements without feeling cramped or like a hallway of plaques. Every wall had to earn its place in the sequence.

I worked on the interior layout, blocking out zones, sightlines, and flow through the trailer, while staying in daily sync with the rest of the SCADpro creative team to make sure every 2D graphic and 3D element lined up visually with Great Dane's established brand language. With a project this collaborative, consistency mattered as much as the individual design decisions.

Final Outcome

The finished trailer launched as part of Great Dane's 125th anniversary celebrations, traveling to meet people where they are rather than asking them to come to a museum. It was also a genuinely rewarding one to see through to the end. Watching real visitors walk the space we designed, including a family who drove six hours just to be there for the launch.